Neurofeedback has become more widely available in recent years, thanks to systems like NeurOptimal® that have made brain training accessible outside clinical environments. What was once expensive, specialised and limited to health professionals is now reaching homes, schools and workplaces across Australia.
As interest grows, so do questions about cost and access. How much does it cost? Is it affordable in the long run? Can you use it without needing to see a practitioner?
In this article, we’ll explore the true cost of NeurOptimal® neurofeedback, how it compares across delivery options, what influences pricing and how Australians are using it in flexible ways. Whether you’re new to neurofeedback or considering a long-term setup, this guide will help you navigate the options clearly and confidently.
What impacts the cost of NeurOptimal® neurofeedback?
The price of using NeurOptimal® depends on how you choose to access it. There are three primary methods:
- In-clinic sessions with a certified practitioner
- Home-based system rentals
- Buying your own system outright
In-clinic sessions typically cost between $90 and $150 per session, depending on the location and level of practitioner support. Many providers offer discounted multi-session packs, which reduce the per-session price. For example, purchasing ten sessions in advance might drop the rate to $100 per visit.
Renting a NeurOptimal® system for home use is becoming more common. Rental costs range from $700 to $1000 per month and often include accessories, support and setup guidance. Most rental plans allow unlimited use during that time, which is helpful for families or those planning frequent sessions.
Purchasing your own NeurOptimal® system involves a larger investment upfront, $9995 USD pls gst. However, if used consistently or by multiple people, it becomes the most cost-effective option over time.
If you’re unsure how to begin, it’s helpful to know what to expect when starting Neurofeedback, including what your first few sessions might look like, how often to schedule them and how to track changes.
Understanding how NeurOptimal® fits into your wellness goals
NeurOptimal® differs from traditional forms of treatment or therapy. It doesn’t aim to diagnose or correct specific brainwave patterns. Instead, it supports the brain’s natural ability to self-regulate.
Because of this, NeurOptimal® isn’t classified as a medical treatment, and its use is often framed within the context of personal development, performance or wellbeing. This positioning influences how it’s priced, how it’s accessed and who delivers it.
This means you won’t usually need a referral to begin, and you’re not tied to ongoing clinical appointments unless you prefer that structure. Sessions can be self-directed or guided, depending on your preference and level of support required.
Whether you’re using it to manage focus, improve sleep, reduce mental fatigue or support emotional balance, the approach is flexible and user-led. You can get further clarity by exploring whether NeurOptimal is considered therapy or training and how that shapes the experience.
How frequency influences your overall investment
Another key factor in total cost is how often you plan to use the system. Some people complete 10–20 sessions over a few months, while others continue on an ongoing basis for maintenance and long-term performance.
Most new users start with two sessions per week, then reassess after four to six weeks. This consistent use often allows the brain to settle into new patterns, making sessions feel smoother and benefits more noticeable.
Clinics sometimes offer subscription plans or bulk-session discounts to encourage consistency. Renting a system allows daily use, which can dramatically reduce per-session cost. If two people use the same rented unit five times a week, that’s over 40 sessions in a month — making the cost closer to $20–$30 per session, depending on the rental fee.
Long-term users often transition to owning their own unit, especially when sharing sessions within a family or using it as part of a business or service offering. It’s helpful to understand how often you should do Neurofeedback each week to plan your investment more effectively.
Who’s using NeurOptimal® and how they’re accessing it
NeurOptimal® is used by a wide variety of people — from students and retirees to parents, business leaders and creative professionals. The common goal is improved mental clarity, emotional balance and nervous system resilience.
People are choosing different access paths based on lifestyle and goals:
- Families are renting systems for shared household use
- Coaches and therapists are integrating NeurOptimal® into their offerings
- Individuals are using sessions to prepare for stressful events like exams, speeches or performances
- Remote workers are using it to manage fatigue and mental distraction
Rather than relying on standard treatment models, NeurOptimal® offers users freedom to choose how, when and where they engage. Sessions can be done in clinics, offices, lounge rooms or even while travelling — provided you have a stable space and basic equipment.
Its passive nature means it doesn’t require focus or participation. You simply sit back and let the system provide feedback to your brain through brief interruptions in audio — a design that supports ease of access and daily use.
Making NeurOptimal® more accessible with technology
Technology is playing a big role in making NeurOptimal® more available across Australia. Portable systems, simple software and user-friendly design mean more people can use the system confidently from home.
Remote support tools also help users troubleshoot or optimise their experience without needing to be in a clinic. Providers often include onboarding calls, written guides and ongoing check-ins throughout rental periods.
System maintenance is minimal, and the software is built for safety. There’s no way to overstimulate or misuse it. The system automatically adjusts to whoever is using it, making it well suited to families, schools and group environments.
In the future, we may see NeurOptimal® offered in new ways — including subscription-based models, wellbeing centres or community programs. As the demand for non-invasive support grows, flexible models are emerging that meet people where they are — physically, financially and emotionally.
Frequently Asked Questions
1) Is NeurOptimal® covered by private health insurance or Medicare?
NeurOptimal® is not currently covered by Medicare or most private health insurance providers in Australia. This is largely because it is not classified as a clinical or allied health treatment. Since NeurOptimal® is a self-regulating neurofeedback system that does not involve diagnosis or medical treatment, insurers typically do not provide rebates.. As the field of neurofeedback becomes more recognised, there may be future changes in how services like NeurOptimal® are supported financially.
2) What’s the most affordable way to try NeurOptimal®?
For most people, renting a NeurOptimal® system is the most affordable short-term option. Monthly rental fees usually include everything you need — system access, headphones, sensors and user support. Rentals allow unlimited sessions for that period, which makes them ideal for families or shared living arrangements. Another option is to book a short series of sessions at a local clinic offering NeurOptimal®. Some providers offer new client packages at a reduced rate, or intro sessions for people who want to try it before making a longer commitment. If you’re not sure whether you want to invest in long-term use, these trial formats give you time to evaluate the experience and benefits. Once you’re confident, you can explore more cost-effective long-term setups, including buying a personal system or splitting costs with others. The flexibility of NeurOptimal® allows users to choose what suits their current goals and lifestyle.
3) Can more than one person use the same NeurOptimal® system?
Yes. NeurOptimal® is designed to be used by multiple people without any need for calibration or adjustment. The system reads real-time brain activity and responds accordingly during each session, so it works just as well whether one person is using it or several. Families, workplaces and group programs often use a shared system to reduce per-session costs and support multiple users with one device. Because there’s no personal data stored or specific programming required, users can take turns freely. Sessions are typically 33 minutes long and can be scheduled back-to-back if needed. Whether you’re sharing a system as part of a rental or long-term ownership, it’s a practical way to make neurofeedback more accessible for everyone in the household or team. Shared systems help spread the value across different users and support flexible use without needing multiple devices.
4) How long do the effects of NeurOptimal® last?
The changes supported by NeurOptimal® are often long-lasting because they come from the brain learning to regulate itself. Once your brain has developed greater flexibility and stability through repeated sessions, those improvements tend to stick — even after the sessions stop. Many users report clearer thinking, more balanced emotions and better sleep continuing well beyond their last training session. That said, life events like stress, illness or sleep disruption can temporarily affect the nervous system’s balance. In those situations, people often return for a few refresher sessions to restore the benefits. It’s similar to physical exercise — once you’ve built fitness, you retain much of it, but occasional workouts help maintain it. NeurOptimal® can be used as a short-term solution or a long-term practice depending on your goals. Whether you’re training for a high-performance event or simply want to feel more balanced day to day, its effects can stay with you well into the future.
5) Where can I access NeurOptimal® in Australia?
NeurOptimal® is available through a growing number of practitioners and authorised rental providers across Australia. Many wellness centres, neurofeedback specialists and holistic coaches now offer in-clinic sessions, often in major cities and regional hubs. If you prefer a home-based setup, several providers offer Australia-wide rentals shipped directly to your door, complete with onboarding support and remote guidance. To ensure safety and proper setup, it’s best to work with certified NeurOptimal® representatives who can explain how the system works and help you get started. If you’re unsure where to begin, visiting a trusted national provider or checking online directories can help you find trained support near you. As awareness grows, more community centres and workplaces are also adopting NeurOptimal® as part of mental wellness programs. With both in-person and remote options available, getting started is simpler and more flexible than ever.
Supporting brain performance through flexible access
Understanding the cost and accessibility of NeurOptimal® helps remove confusion and makes it easier to plan your journey. Whether you’re looking for clarity, focus or nervous system support, there’s a format that can fit your needs and budget.
What sets NeurOptimal® apart is its ability to adapt — not just to your brain, but also to your schedule and lifestyle. As demand grows, access will only continue to improve, making it a valuable option for anyone interested in long-term mental resilience and wellbeing.
To explore practical tools and affordable training, visit Neurofeedback Australia and take the next step toward accessible, flexible brain health.
Please call us today on 0438 710 015 for more information or leave an enquiry.
